Like it or not, social media needs to be one of the most important parts of your studio's marketing plan. The fact is that many people use social media to learn about new businesses, and that includes your Pilates studio. The problem is that keeping your social media active is time-consuming and you would rather be working with clients than spending time on Facebook.

But research shows that if a business has inactive social media, it reflects poorly on your business. That's why you need to keep your social media accounts active, even if it means hiring a virtual assistant to do the work for you.

Stagnant social media profiles show that your business is out of date and not up with the times. It makes potential clients wonder what else isn't as current as it should be. If your last Instagram post is from 2019, they might even wonder if you're even still in business! More than that, though, it sends a message that you don't care enough to at least keep the most important parts of your business up-to-date.

Think about it: People rely on social media for information and if there is nothing new coming from your accounts, people will assume that nothing exciting is happening in your studio. It will be harder to generate new leads if they assume that you aren't doing anything special.

We understand the challenges of keeping social media up-to-date. But there are so many benefits to actively maintaining your social media profiles and here are just five of them:

1. Social media can drive business. When you post content on your social media profiles, people see it and they may look for more information about your studio. That's why it is important that you provide helpful information that gives people a reason to contact you about your services.
2. Social media is now part of online search engine optimization. Search engines are what direct people to your website, but social media shares count toward the number of people visiting your site too. Having lots of active followers can push you higher up in search result results.
3. Social media lets you connect with current students and clients on a more personal level. It is nice for people involved with your business to feel like they can contact you on a more casual level. If a potential client visits your Facebook page and sees current clients engaging with you, they're going to feel more welcome and more likely to make a first appointment.
4. Social media can help you expand your business. When you post about classes, community events and workshops, people might contact you to sign up for the classes or workshops that interest them. It's a great way to offer more services without building an entirely new website or marketing campaign for them.
5. Using social media profiles helps you monitor your brand. If you notice that people are talking about your business and misstating facts or using the wrong name, you can correct them with a quick post on social media. You'll look professional and connected to those who follow you.
6. Social media is a great way to educate people about what Pilates is and how it can help them improve their lives. Most people have only a vague idea of what Pilates is, and your social media accounts give you a free platform to educate them about what you do in your studio.

Social media is an important part of your marketing, so make sure you keep it active!

We're here to help make your life easier. Our Pilates Social Media Marketing takes care of everything for you, plus let's you create and schedule your own social posts.